About cognitive psychology

Cognitive psychology is a way of analyzing a variety of emotions that humans feel when they try to solve things.

We usually like to use or treat things, bad ones, and we want to touch them. You look uncomfortable. It can have a complicated, scary, funny looking, easy thinking or various emotions.

Cognitive psychology is a study of the psychological processes of mental activity, such as thinking, touching, listening, practicing, and remembering when a person sees things. A person has a particular reaction to something that is defined by a certain set of rules or grounds, because it creates a pattern that no one knows. Take advantage of cognitive psychology to extract and analyze user patterns and get good clues about what direction to approach.

So how do we conjugate cognitive psychology?

You can begin by conducting an observation session in the User Research stage to extract individual patterns of user behavior, emotions, responses, etc.

In particular, cognitive psychology techniques provide many useful clues when conducting observational surveys. In addition, the usability test results in a pattern that comes from the use of products or uses software.

There was something like this.

On the subway, when a woman clicked on a push from the messenger app, she turned off, responded to the replay, turned off the screen again and retrieved and retrieved. Why should I lock the screen right away, as I am likely to respond within 10 seconds?I thought about it.

Perhaps the inconvenience of seeing someone else's private conversations is that they might not have a personal conversation or a few things that others often don't want to read.

But most of the users who showed this unproductive or repetitive pattern were young women in their 20s. I thought it would be worth getting an experience pattern that would simply go beyond the relationship between mobile apps and the lock screen.

There are other similar cases.

If a user reaffirms the way by a nearby user even if a map app is installed on the smartphone while on the first road.