10 Principles for Designing Brand Experience Design

Brand experience

Brand experience is the sum of the feelings and memories that the customer has about the company or its products services.

Brand Experience Design is the process of positively improving the customer's experience with brand by differentiating the company's image and the environment surrounding products services from the competition.

Brand experience is a loyal customer and therefore one of the most important assets of the company.

After a customer has purchased a product or service, the brand experience design begins by thinking about how it will provide an experience.

If branding is about looking for an organization or product and expressing its sensationalistic, unified look for its characteristics, then the small, detailed brand experience is about creating brand new experiences that will give your customers more satisfaction than they expect.

Brand Experience Design Process

1. Discover corporate value and define brand identity

2. Establish strategies for brand experience expansion

3. Develop Brand Experience Elements

4. Deliver brand experience and manage outgoing media

12 Elements of brand experience to be unified development

1. Graphical symbols (logos, patterns, characters, emblems, etc.)

2. Colors

3. Type face type

4. Product Materials

5. Art (Pictures, illustration, sculpture, etc.)

6. Video ads

7. Printed matter (company newsletter, brochure, refletter, poster, business card, annual report, product manual, etc.)

8. Websites and mobile Web

9. Cinergy (Signage, electronic bulletin board, Kiosk, etc.)

10. Space (Interior, Building, Furniture, etc.)

11. Employees (uniform, service, manual, handling method, etc.)

12. User interface

Successful Brand Experience Story

1.Display the user's interest and interests to induce active and active user participation.

2. Continually deliver brand information and communicate with the users with trusted grounds.

3.All contact points you encounter are carefully and precisely organized to inspire.

4. To improve the quality of experience, make changes to brand components constantly to eliminate boredom.

5. Create your own story, tell the story and use it as a medium to form relationships with users.

10 Principles for Designing Spatial Experience

- Set a visual theme, taking into consideration local and cultural characteristics of the space.

- Have users accumulate a relationship with space through two-way communication

- Provide the pleasure you can experience only in this space.

- Stimulate the users intellectual desires and intrigue them with available spaces

- Create a spatial theme that provides opportunities for users to participate.

- Make a medium for love and space to form a new relationship with people and people.

- Leave room for continued updates to content in the space.

- Create a Space Identity manual that reflects the nature of the space and defines the visual order.

- If you need to design multiple spaces for a brand, make the prototypes first.

- Analyze users ' patterns and responses through the space and obtain feedback from relevant parties.