Virtual user characters, Persona

Persona

A Greek word for ' mask ' means ' external personality ' or ' a person with a mask '.

In theUX design, Persona is a virtual user created by standardizing on a target user group.

Proceed with theUX design process, taking into consideration the characteristics of the Persona.

A virtual character created by designers and project stakeholders to share information about the target audience and to perform user-centric designs.

Persona is used as a central figure representing the user in scenarios that you build as part of a prototype, customer engagement, and so on, to guide you through the task.

Persona helps designers design consistently, intensively for just one user.

How to Create Persona

Persona should be made as vividly and specifically described as if it existed.After setting up a profile that reflects the user's situation, name, occupation, age, nickname, and other personal information in a comprehensive way, a rich story needs to be told about character, purpose, behavior pattern, task, preference, and daily life is created.

If you have a good time with the project, it's also a good idea to attach a photo or video that you created to find the right model.

Fill in the purpose and core requirements of Persona in detail.

Use your documents with memorable materials to introduce Persona, including a diary in Persona, email, Twitter account, role play, and work pictures.

Before talking to users to create a Persona, inform them of the conclusion of research and explain the meaning of Persona.

Persona Create Document

- Persona's photos or illustrations to better reflect the features of the user

- Aliases that reflect the names and features of the user, easy to remember and familiar personas.

- Persona's situation and experience created by analyzing the actual user

- Persona's comments and ideas

- Short descriptive text that tells you who Persona is (2 paragraphs or more)

- Persona will ask the designer the likely question and answer.

- business decisions needed

- What Persona feels most uncomfortable and needs (needs)

- Persona only lifestyle