Color characteristics, Color psychology

Red color  

Red color is often said to stimulate adrenaline and increase blood pressure and increase human metabolism. Red is an exciting, impressive, colorful color. It is also the color of passion. Dark red, like scarlet or copper, looks richer and more generous, but it looks arrogant. You can use this color when designing something that is designed for wine lovers or for expensive objects. Red, which is near the color of the earth, reminds us of autumn and harvest seasons.

Orange  

Like red, orange is also active and energetic. It's not as intense as red. Orange gives rise to happiness and shows the sun, passion, and creativity. They are less formal and less formal than red.  Orange stands out. So it's used for life vests, traffic signs, hunting vests, and much more. Orange also stimulates appetite, so it is used in food and cooking fields.

Yellow  

Yellow is also active and visible, so it is also used for taxis and warning indicators. It is also representative of the ' smile '.  Among them, orange flavor and lemon mime are the best selling items, which seems to be the active characteristic of yellow. There's a frequent quote from the color psychology : " The baby cries better in a yellow room, and the couple gets better in yellow kitchens, and the opera singer gets cranky in yellow. " Yellow is characterized by a trait that adds to human anxiety and emotions.

Green  

Green is often associated with nature. It symbolizes growth, freshness, and hope in a truly effective color. There is no denying that environmental protection and green color are highly relevant. Green is more comfortable and much less dynamic than yellow, orange, and red. Green is not only about nature, but also in terms of wealth, stability, education, etc. The bright green in the black background gives the eye a distinct sense of engineering, while also being engineered at the same time.

Blue  

Blue is loved by everyone. Blue indicates openness, intelligence, trust, and real effect. Then, it slows down your appetite. Because there is little blue color in the food. Blue is also symbolic of misfortune and difficulties. It turns out that blues music and Picasso were portrayed in the " Blue Period " when they were suffering from depression.  The reason why blue is popular is because it reminds me of sky and sea. This association uses blue, air conditioning, swimming pools, and links to websites related to cruise ships.It was also blue in the IT Global Enterprise, HP, HP, MICROSOFT, and SAMSUNG. This is because blue means stability and clear goals.

Purple  

Historically, purple means power and nobility. Because it was difficult to make purple dye in the past. Today, purple reminds me of the splendor of wealth. Purple is a balance between the red and the blue effect of the blue.  Purple is one of the rarest colors used. If you want to design a prominent website, you'd better use a dark purple color.

White

White is the color of integrity, lightness, purity. This is used in clean white cloth ads, and the bride wears a white dress. There are exceptions. In the poem Robert Frost's ' DESIGN ', white symbolizes death and darkness. In China, white is the color of death and mourning. Understanding the differences between these cultures should be reflected in the design.

Black

Black color has a negative meaning, such as death or evil, but it is also the color of power, grace and strength. When you're curious about any color associations, you can ask yourself this question.  " What are the three things that come to mind when you think about that color in your head? " And if you choose this color, you can better understand and anticipate how the color will be accepted.

Based on color psychology, you can think about how you feel about design. It doesn't have to be a color that shouldn't be used. The success of color designs depends on the harmony of all the colors you choose. To achieve harmony, you must also know about other properties of color.